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| Affiliate |
An affiliate is a person or site that refers customers to your site, you would then pay this affiliate for their referals.
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| Back Link (Reciprocal Link)
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A link placed on your site promoting another site, and in turn that site places a link to your page on their site promoting your page. This helps in search engine rankings.
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| Coupon |
A set dollar amount to take off of a certain item. |
| CSS |
CSS stands for Cascading Style Sheets. These are used to add a style your web page without providing additional HTML. For example if you wanted all lists to be in bold, this can be specified in CSS.
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| FAQ |
Frequently Asked Question. |
| FedEx Account Number
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The number that FedEx assigns you when you sign up for an account. This number allows you to ship packages without paying for them upfront, FedEx will simply add up your account activity and send you an invoice for services used.
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| FedEx Default Package
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This is the package type that your shipments will always default to, you may always choose a different package though you would want to set this to the package type you use the most.
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| FedEx Meter Number
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FedEx Meter Numbers allow your website to communicate with the FedEx website so that you may obtain real-time shipping calculations. You can request a FedEx Meter number by calling 1-800-810-9073.
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| Font Options
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Font options refers to options such as underlining, overlining, and both.
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| Font Type
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Font refers to a specific style and size of type.
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| Font Weight
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Font weight refers to the heaviness of the font, such as bold, or light.
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| Footer
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The information bar running across the bottom of your site, visible from any page on your site.
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| FTP
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FTP stands for File Transfer Protocol which is used to transfer files to and from a computer or the internet.
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| Header
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The bar running across the top of your site, visible from any page on your site.
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| Order Discount
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Used to discount the whole order, either a percentage or a set dollar amount.
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| Product ID
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A product ID is created by you, usually you would want to follow some kind of structure. Do not include spaces or special characters in a Product ID. For example a good product ID for a notebook might be "NB001"
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| Quantity Discount
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Used for promotions where multiple items need to be purchased, for example "Buy 1 item, get 50% off the 2nd item."
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| RMA
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Return Merchandise Authorization
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| SEO
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Search Engine Optimization, this is a marketing technique that is arranged while creating a website so that a higher rankings are achieved in search engine results. A number of factors play into to optimization of your site, including the website text and structure.
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| SEO Description
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A couple of sentences that describe your page.
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| SEO Keyword
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These are the words that users would type into a search engine, when searching for something.
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| SEO Title
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This is the title that is incorporated into the website. This is the most common information that search engines will use when searching websites.
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| SKU
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SKU stands for Stock Keeping Unit, which is a number that is asssinged to one item and one item only. SKUs are not always physical items, but more appropriately anything that can be billed. Merchants assign their own SKU numbers, and each merchant has a personal approach on how they assign those SKU numbers.
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| Testimonial
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A statement made by a customer affirming value to a product or service.
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| UPS Access License Number
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The number UPS assigns you when you sign up for an account. This number allows you to ship packages without paying for them upfront, UPS will simply add up your account activity and send you and invoice for services used.
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| UPS Default Package
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This is the package type that your shipments will always default to, you may always choose a different package though you would want to set this to the package type you use the most.
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| UPS Password
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Your UPS.com password that is associated with your UPS.com User ID.
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| UPS User ID
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Your UPS.com User ID, you may sign up for this at UPS.com.
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| USPS Default Package
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This is the package type that your shipments will always default to, you may always choose a different package though you would want to set this to the package type you use the most.
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| USPS User ID
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Your USPS/PostalOne! password that is associated with your USPS/PostalOne! User ID.
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